You first Must Understand

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Who uses pinterest and why the demographics of the platform lets go over some major points you need to know about pinterest demographics for social media marketing who uses pinterest you may associate pinterest with middleaged moms looking to find that perfect live laugh love or its wine oclock. decorative sign and you wouldnt be wrong but just like how tiktok is used by kinds of demographics not just dancing teenagers.

For various reasons pinterest appeals to people of all ages in fact it may surprise you to know that the medium age of the average pinterest user is 40 the most active age group of users on the app is the 5064 demographic with users Phone Number List who are 3049 following closely behind them gen z the generation whose attention everyone is trying to capture in social media marketing is also engaging with pinterest more than ever before and their user numbers on the site are predicted to increase in tandem with pinterests growth over the coming years in 2022 gen z pinterest users are almost 21 million strong and thats anticipated to become.






People who use pinterest the most are overwhelmingly women at nearly 77 with men at about 15 as of january 2022 while data on nonbinary users is fairly nonexistent thus far much like gen zs usage though mens usage of pinterest is growing steadily year over year at nearly 50 talk about an untapped market americans lead the charge in monthly active users on pinterest by a huge majority germany france the uk canada and italy are all countries whose pinterest usage is not nearly as close to the uss but are again expected to increase year over year if youre interested in .