Social media at Wendy's
The reason is as follows. The story began with an unprecedented Twitter flare-up. What started by chance as an honest response to a nasty comment from a customer quickly evolved into the highlight of this Twitter account. 25-wendys-twitter-highlights.jpg This "brand voice" gave credibility to Wendy's message and made competitors seem ruthless. The tweet, known as the third most retweeted tweet of all time, came as all eyes were on Wendy's next statement. This guy didn't get 18 million retweets (only 3.1 million retweets).However, Wendy's gave him free chicken Bhutan Email Listnuggets for a year. Wendy's has proven that it can not only get people's attention, but also (a rarity in the fast food chain industry) keep its promises. There are other great social media case studies at Wendy's ( see GroupNug and March Madness ). But while pushing the boundaries of corporate marketing, it's important to remember that social media at Wendy's is also a place for customer service and sometimes just promoting the business. 26-wendys-promotional-and-customer-service.jpg 12.Brand Marketing Brand marketing is the term used to describe the action of promoting a product or service in a way that makes the brand stand out and shapes its image. But what is a brand? In the field of modern marketing, it is difficult to provide an exhaustive and satisfying definition. This is because brand marketing can be done
http://zh-cn.wsdatabasein.com/wp-content/uploads/2024/02/2-1.jpg
in many different styles. So let's look at some examples of strong brands. What comes to mind? apple master Card the avengers Facebook BMW coca cola Do these names evoke some image or association in your mind? Maybe it evokes a certain emotion or memory, or maybe it makes you thirsty. This is the essence of the brand. So it doesn't really matter what the brand is. Rather, it's what you do that matters. That is the purpose of brand marketing, which is to strengthen the effect a brand has on consumers and to create consumers. Recognize the product (differentiate it from others) – If you can't recognize it, you'll end up wondering, "Is this the delicious chocolate bar I ate the other day?" Associate it with a positive experience – You may have never tried the product. However, if imagining yourself eating the product makes you feel positive, that alone will have an effect. Streamline product costs – BMW is not the best car in the world. And it's not the cheapest either.
頁:
[1]